NOBLE HOUSE HOTELS & RESORTS: Email copywriting for properties in British Columbia, San Diego, and The Keys

Noble House Hotels & Resorts Property Rebrand. Formerly a Hilton, this San Diego property required a new name and tone. Below are write-ups of two contenders.

AFUERA
Spanish for ‘outdoor’, the word Afuera is used with verbs of motion to imply direction and to indicate the goal of movement. Loosely translated as ‘away from here’, it rolls off the tongue to describe a seamless indoor-outdoor escape inspired by the open spaces, natural light, and balance that define Spanish living. Perfectly suited to illustrate California’s year-round mild climate, Afuera evokes a San Diego sensibility.

LA CONDESA
La Condesa, Spanish for ‘countess’, inspires a story of creative revival. While the name embodies female empowerment, it also signifies a leafy, eclectic oasis that has emerged as one of the most stylish retreats in Mexico City. Open air breezeways, waterfront views, and meandering pathways through a modern, elegant landscape establish an accessible charm without sacrificing luxury.

Dark Matter Music News

Editorial piece for online music publication

Underground Found

On any given night of the week, swing by 645 NW and 45th St., and you’ll encounter a flurry of musicians surrounding a nerve center of the Seattle music scene. The Substation combines a performance venue, recording studio, and rehearsal spaces all in one. From metal to bluegrass, it caters to every genre, providing a place for artists to experiment and more uniquely, to connect with each other.

The Substation opened in Spring 2015. Since then, owners Dave West, Ken Wallace, and Jeremy Rudo have continued to expand organically as more space became available. They now own the entire building. The most recent performance space addition – The Annex – can hold up to 350 people, making it an ideal location for indoor festivals that it could never host before. The front room holds 175 and the Chandelier Room comes in at 50. 

When the club first opened, it was dubbed ‘underground’ by the owners. According to West, that is still an accurate description adding, “I think ‘underground’ means supporting groups and performances that are cutting edge and are not just the ‘cookie cutter’ or the norm. I think we serve that need.”

What makes the space truly unique is the compilation of all of these resources in one building. “The Substation is a gathering place for local, regional and national artists and musicians to hang out, meet, create, and perform. We serve the community with a wide range of performances including rock, EDM, burlesque, etc.,“ says West.

The newest addition to the space includes an outdoor deck. The plan is to use it as a hangout area, with the potential to host summer deck shows in the future. Other than that, the next five years will be devoted to refining the current space. Every visit to the venue seems to uncover a new project though. We look forward to seeing what will turn up next.

The Embassy of Australia

Editorial piece for the Embassy’s newsletter, Miscellania

The Olympic Arts Festival Brings Culture Center Stage

Symphony. Dance. Film. Opera. Jazz …This is no ordinary festival.

The Olympic Arts Festival promises to deliver six weeks of Australia’s vibrant arts and culture on a scale set to match the splendor of the Sydney Olympic Games. The culmination of three previous programs will reach its peak this year with the finale, Harbor of Life, scheduled to take place from August 18 through September 30. This unique four-year cultural program became a foundation and basis of Sydney’s winning bid to become the host city for the Olympic Games.

On September 23, the International Olympic Committee awarded Sydney the opportunity to host the Games of the XXVII Olympiad. Presenting a program of national and international arts is not only the right of a host city and country, but is required by the Charter of the Modern Olympic Games. Since 1992, these programs have evolved to include a series of four elaborate festivals, each with a different theme, leading up to and including the year of the Games. They are set to begin on the same day each year – opening day of the Olympic Games. Their role has traditionally been to embrace the character of arts and culture in the host nation while at the same time, communicating its identity on a global level.

On September 15, The Festival of Dreaming, the first of four festivals kicked off its three-week stint in Sydney. The event, featuring the work of more than 700 artists, performers and writers was staged to celebrate the art of indigenous cultures from all over the world, particularly the Australian Aboriginals and Torres Strait Islanders. Indigenous artists produced the majority of the content, contributing to 30 exhibitions and 14 dance and theatre productions. The highlight of this groundbreaking festival was the rich culture offered through dance steps and languages not seen or heard by non-Aboriginal people in over 200 years.

Noble House Hotels & Resorts

Website promotional copy for The Edgewater Hotel’s history page

History & Legends

From The Beatles and Black Sabbath to Kurt Cobain, The Edgewater Hotel is home to legends and their stories. Spanning musical genres and generations, The Edgewater has a rich history of hosting legendary bands and artists. A famous visit by the Beatles in 1964 launched the hotel into notoriety as a favorite Seattle destination among musicians that continues to this day.

The Beatles
In 1964, at the height of Beatlemania, few hotels would host the Fab 4. During their world tour, however, The Edgewater welcomed them. An ambulance was used to transport the band to the hotel to keep the fans at bay, and the hotel had to install special fencing around the property. Some fans even tried to swim across Elliott Bay to get to the band. It was during this stay that this famous picture of the band fishing out of their window at the hotel was captured.

Led Zeppelin
Led Zeppelin takes the cake for one of rock n’ roll’s most notorious stories. Most of the details are too controversial to recount here, but we can tell you that in 1973, the band was officially banned from staying at the hotel after it was discovered they had caught roughly 30 mud sharks from their guest room window and disposed of beds, TVs, lamps, etc. into Elliott Bay. Years later, the band was welcomed back and remains a frequent visitor at the hotel.

National Wildlife Federation

Promotional copy in support of new releases from National Wildlife Productions

Escape with National Wildlife Productions

Take a journey of exploration and discovery to some of the most beautiful coral reefs in the South Pacific. Coral Reef Adventure, NWF’s latest giant-screen film, takes audiences underwater to witness rare footage of the reefs and wildlife that inhabit Australia’s Great Barrier Reef, the lush islands of Fiji, and offshore Tahiti.  

Other recent giant-screen releases include Bears, an up-close look at grizzly, black, and polar bears from around the world in their natural habitat and India: Kingdom of the Tiger, a journey into the one of the oldest civilizations on earth and home to the magnificent Bengal Tiger.

Catch extraordinary glimpses of wildlife and wild places through NWF’s award-winning films and highly acclaimed television programs set to inspire and educate people about the natural world. For locations and showtimes, please visit nwf.org.